The NFL is responsible for a huge portion of TV channel ratings, and the league's viewership increased last season for the first time since 2015.
Like the rest of television programming, the NFL has seen its ratings decline in recent years due in part to viewers increasingly ditching cable for streaming services. All four major rights holders saw ratings decline in 2016 and 2017.
The league's ratings, however, grew by an average of 5% last year, according to MoffettNathanson. Viewership among people 18 to 24 shrunk by less than 5% and viewership increased among older viewers. 's ESPN is set to expire after the 2021 season. Its contracts with the other networks are up a year later.'s NBC. Ratings for the NFL preseason were an "awfully bad start" for the broadcast networks, according a note from Bernstein. One game between Miami and Jacksonville drew 49% fewer viewers than a similar game last year. Still, the analysts cautioned that preseason ratings are not necessarily predictive of regular season interest.
The timing of the NFL season and the format of the games themselves make the sport particularly attractive to advertisers, Jones said.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why This NFL Season Is More Unpredictable Than EverFrom Baker Mayfield to Tom Brady, more than half of the league’s quarterbacks are really young or old by NFL standards. That creates uncertainty—and excitement—for the league’s 100th season.
Read more »
Jessica Simpson Is Worth 20 Times As Much As NFL Hubby Eric JohnsonSo. Many. Zeros.
Read more »
NFL, Roc Nation Donate $400k in Chicago, Meek Mill and Meghan Show SupportThe NFL is making a $400,000 donation to 2 Chicago groups aiming to help at risk kids, and Meek Mill, Meghan Trainor, Vic Mensa and Rapsody will visit the lucky kids.
Read more »
Roc Nation, NFL to Donate $400,000 to Chicago CharitiesAs part of their newly launched partnership, Roc Nation and the National Football League will donate $400,000 to two Chicago charities, the Better Boys Foundation Family Services organization and t…
Read more »
NFL Rumors: Five Teams That Could Trade For Melvin GordonWe fully expect the Los Angeles Chargers to trade Melvin Gordon. Here are five likely landing spots, the Green Bay Packers and San Francisco 49ers included.
Read more »
Men’s Wearhouse, Jos. A. Bank to Offer NFL Custom Linings.menswearhouse and JosABank are ready for some football... and custom suit NFL linings.
Read more »