Linda Yaccarino, Twitter's new CEO, faces the challenge of transitioning from traditional to social media. With her ad sales experience at NBC, she must navigate controversies and win back advertisers who left. 📷: Santiago Felipe/Getty Images
Since Musk’s acquisition of Twitter in October, a string of vendors has sued the company for failing to pay for software, office space, and other services. Hordes of laid-off and fired staff areover the hasty handling of their departures. Even Twitter’s janitors went on strike over non-renewal of their services.
About the only company to reach a fresh deal with Twitter since Musk’s reign began has been Yaccarino’s previous employer, NBCUniversal. The companythat it would promote its 2024 Paris Olympics content on Twitter, expanding on efforts during previous games. Placating landlords and software vendors could be a new adventure for Yaccarino, who is more familiar with media deals. But that’s just a start. Regulators such as thehave been questioning Twitter’s compliance with privacy rules and other legal requirements under Musk. Brokering quick settlements on all the various fronts could help clear some of the clouds hanging over Twitter, but it may take time for Yaccarino to get up to speed.
How old-school tactics like those fit with Musk’s frugality is unclear. He’s known for pushing employees at his other companies toto radically bring down the costs of mass producing rockets and electric cars. Yaccarino will have to work with Musk to make Twitter more friendly to advertisers—for instance, by improving systems that measure whether ads drive purchases or brand recognition—without increasing labor and technology costs.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
WSJ News Exclusive | NBCUniversal’s Linda Yaccarino Is in Talks to Become Twitter CEOTwitter owner Elon Musk said earlier he had picked a new chief executive, without naming the person.
Read more »
NBCU’s Linda Yaccarino in Talks for Twitter CEOLinda Yaccarino, a hard-charging veteran of TV’s ad-sales wars, is in talks to become the next chief executive of Twitter, according to a person familiar with the matter. Yaccarino, who spent…
Read more »
NBCUniversal Exec Linda Yaccarino In Talks To Become Twitter CEO – ReportIn a stunning move on the eve of the broadcast upfronts, NBCUniversal sales chief Linda Yaccarino is reportedly set to become Twitter’s new CEO. The Wall Street Journal’s report on the …
Read more »
Elon Musk says he's hired new CEO for Twitter; is it NBCUniversal's Linda Yaccarino?Twitter Chief Executive Elon Musk says he's found a new CEO to run Twitter and its parent company, X Corp., and 'she' starts soon.
Read more »
NBCU's Linda Yaccarino, Elon Musk In Talks for Twitter CEO Job: ReportTheWallStreetJournal is reporting that NBCU's LindaYaccarino and ElonMusk are in talks for Yaccarino to take over as Twitter CEO. / WSJ NBCUniversal
Read more »