Loop Earplugs’ Belgian co-founders made a bet that people would be willing to pay a small premium for a more stylish product. So far, they’ve been…
Taylor Swift or Beyoncé tour show — you might have noticed a hot new accessory in the crowd: earplugs that are also a fashion statement.
The earplugs range in price from $24.95 to $44.95, and due to relatively low production costs, Loop has posted a profit every year since 2020, says Bodewes. Rave reviews help:Here's how Bodewes and co-founder Dimitri O turned a two-year side hustle into a profitable startup that brings in millions annually.Bodewes and O, both 38, are longtime friends with a love of nightlife and backgrounds in commercial and civil engineering, respectively.
" 3D printed different prototypes, different shapes, different lengths of canals, sound entries, different filters that we tested," he adds. The duo placed earplugs"on little toothpicks, we spray-painted them in our backyard and then tested them on friends and family."
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