The U.S. women's soccer team negotiated for control of the rights to their names and likenesses in 2015, a move that has earned them a bump up in revenue
Jill Ellis as coach led the U.S. women’s soccer team to a pair of World Cup championships and a national-record 127 games.Advertisement
“Think of how many baseball bobbleheads are out there in the world. That hadn’t really been done for the women’s national team,” said Steven Scebelo, vice president of licensing and business development at NFL Players Inc., the union’s marketing arm. Press said Meghan Klingenberg, a former USWNT defender and current player for the Portland Thorns of the National Women’s Soccer League, reviews every proposed licensing contract – not only to approve the terms of the deal, but to see whether the players should want to affiliate with the company.“We have a very special group of players since 2015 that worked really hard to reestablish our players’ association and run it like a business,” Press said.
The USWNT had 22 licensing deals in place for the World Cup, according to Scebelo, and agreements with five more companies are pending. That should not be the case for the USWNT. The players on the national team earn a $100,000 base salary from U.S. Soccer, with incentive bonuses. But of the 23 players on the World Cup roster, Roux said only 18 got that base salary.Roux said between 25 and 40 players would be eligible to share in the licensing revenue. If shared equally, that would essentially be a bonus of at least $25,000 per player.
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