Supermarket chain in Ukraine Introduces crypto payment option through Binance Pay.
Varus, a retailer with over 100 supermarket stores across Ukraine, has partnered with the world’s leading digital asset exchange, Binance, to launch cryptocurrency payments. Customers will now be able to order groceries online and cover the bill through a Binance Pay wallet.Binance, the largest cryptocurrency exchange by daily trading volume, and Ukraine’s supermarket chain Varus havea partnership that will allow Ukrainian shoppers to purchase food and other goods online with digital coins.
Using the Binance and Varus apps, customers will be able to enjoy instant crypto payments and fast delivery in nine Ukrainian cities: the capital Kyiv, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshhorod, and Pavlograd. To take advantage of the payment option, crypto owners will have to download and install the Binance app on their Android or iOS devices. Then, they can go to the Varus website, select the products they want to buy and send the digital money from the Binance Pay wallet.
In a report on the announcement of the new payment method, the crypto news outlet Forklog noted that earlier this year the Binance Pay service was integrated by the Ukrainian chain of stores for home appliances and electronics, Foxtrot.crypto payments for products offered by major Ukrainian tech stores in August. Customers of retailers like Tehnoezh and Stylus can now use the service provided by the payment platform established by Whitebit, a European crypto exchange with Ukrainian roots.
In the past several years, Ukraine has become a regional leader in terms of cryptocurrency adoption and made efforts to regulate the industry, with the popularity of bitcoin and the like rising even more amid an ongoing military conflict with Russia.
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