Google searches contain your most private fears and immediate needs. For Ukrainians, one search term has trended over the past year: 'When will the Ukraine war end?' Read more about the year in Ukrainian Google searches:
flowed widely, including a case in which a Russian propagandist falsely claimed that trains were not operating, hoping to keep Ukrainians in place ahead of a Russian attack, according to an early analysis by the center. Other Russian-run channels sought toThe project is for now primarily focused on collecting and preserving data.
Google’s Rogers says it was natural to look back on Ukrainians’ search history at the one-year mark of the war. He says it can provide an unvarnished look at the priorities of people caught in the conflict, because unlike with social media posts, people don’t generally curate their search queries to present a particular image.
Rogers says that what he has found in the Ukraine search trends resembles patterns from other crises his team has studied, whether the onset of Covid-19 or the US withdrawal from Afghanistan. “We’re always looking for the common things that are popping up,” he says. “I wouldn’t say there’s a science behind it.”
Those common themes include understanding, planning, and hope. People want to get a lay of the land, and they quickly want to take action. Google’s search trends data, , does not reveal the most popular queries. Rather, it shows searches that the company calls “breakouts,” which saw a large spike in traffic over a sustained period. Rogers’ team monitors which of the breakouts are accelerating the fastest.
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