As Piaget celebrates its 150th anniversary, global product marketing director Cynthia Tabet reveals how the Extraleganza collection of high jewellery timepieces sets the stage for the house's next chapter as a titan of luxury.
As Piaget celebrates its 150th anniversary, global product marketing director Cynthia Tabet reveals how the Extraleganza collection of high jewellery timepieces sets the stage for the house's next chapter as a titan of luxury.
Operating from its secluded location in the Jura mountains, Piaget became self-sufficient, building a full range of in-house resources, including a gold foundry and highly skilled teams of watchmakers, goldsmiths, and engravers. This autonomy fuelled Valentin’s vision for Piaget’s jewellery watches and led to the establishment of its own creative studio in the late 1960s.
To explore how this milestone influences Piaget’s next chapter, we spoke with Cynthia Tabet, global product marketing director, about the brand’s latest creations, its enduring identity, and strategies for engaging a new generation of collectors.This milestone is incredibly significant. Benjamin Comar, our CEO, Fatti Laleh, global director of communications and I felt it was important to revisit what has defined Piaget and made it the brand it is today.
Absolutely. Let’s start with the two Swinging Sautoirs, which draw inspiration from the past. When we launched them last year, they weren’t transformable. However, this year’s high jewellery versions offer versatility with two designs that can be worn in multiple ways: The watch module can be attached to the necklace or removed and fitted onto a strap to be worn as a wristwatch.
Timepieces & Jewellery Accessories
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