Unity CEO calls mobile devs who don't prioritize monetization ‘fucking idiots’:
, by the way) that it will merge with ad tech firm Ironsource. Among other things, this partnership will give developers who use the engine more ways to monetize and “rise above the noise,” according to Unity general manager Marc Whitten. At this point in the conversation,characterized this focus on monetization as receiving “pushback” from some creatives, giving Riccitiello a chance to sound off.
“Ferrari and some of the other high-end car manufacturers still use clay and carving knives,” Riccitiello said about the necessity of making monetization an early priority. “It’s a very small portion of the gaming industry that works that way, and some of these people are my favorite people in the world to fight with—they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.
“I’ve seen great games fail because they tuned their compulsion loop to two minutes when it should have been an hour,” Riccitiello said. “Sometimes, you wouldn’t even notice the product difference between a massive success and tremendous fail, but for this tuning and what it does to the attrition rate. There isn’t a developer on the planet that wouldn’t want that knowledge.
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