Universal Music UK is ramping up its resources in data science, research & strategy to give artists & labels a competitive advantage in a fast-moving marketplace
Together, they will work across the entire Universal Music UK portfolio, including Abbey Road Studios and partnerships division Globe, acting as a "partner to creativity" for labels, managers and artists.praised Fryer as an "exceptional executive" and "truly creative thinker… immersed in the science."
"His vision is for The Square to be a place that our labels, our managers and our artists come to gain an edge – whether that’s simply about learning something new, shaping a strategy or forging a new idea," said Joseph. "We want to be a 21st Century service for a 21st Century music company," added Fryer, who joined Universal Music from EMI in 2013 as head of insight. He said The Square would act as a collaborative network, as opposed to a centralized service, and would build on the foundations of Universal’s existing research and planning team.
"Insightful ideas, strategic ideas, useful ideas, audience ideas, progressive ideas, data-driven ideas, creative ideas, communication ideas, business ideas, innovative ideas," said Fryer, "are our currency."
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