University of the Arts logo under fire for lack of creativity and 'lazy' concept - Singapore News

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University of the Arts logo under fire for lack of creativity and 'lazy' concept - Singapore News
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UAS: The logo represents the dynamic spirit of an arts education

SINGAPORE: The newly released logo of the soon-to-open University of the Arts has been met with brickbats online, with several Singaporeans asserting that it is ironic for the logo of an arts university to suffer from a lack of creativity.

One commenter, David Liew, suggested that the design does not bode well for the future of UAS as it went to an external agency to come up with the controversial final logo. He wrote: Facebook user Ian Sturrock jibed: “I am assuming they wanted it to communicate “bland corporate entity, desperately trying to be cool and relevant.”

Prominent television host Anita Kapoor said, “Someone got a rude shock uncovering their creative potential,” while journalist Kirsten Han pointed out, “pls i am a design school dropout but if you really cmi nowsdays got this thing called canva”

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