The use of an image of Singapore’s founding prime minister Lee Kuan Yew on a drink packet has attracted criticism online, with some detractors questioning if such a move was approved by the authorities. Local food and beverage brand Yeo’s – which produced the...
The use of an image of Singapore’s founding prime minister Lee Kuan Yew on a drink packet has attracted criticism online, with some detractors questioning if such a move was approved by the authorities.
Local food and beverage brand Yeo’s – which produced the limited-edition chrysanthemum tea packets – has confirmed that it consulted the authorities for the drink’s packaging design. On Aug 25, a Reddit user posted a photo of the drink packet on the social media website, likening the use of Mr Lee’s image on its packaging to “a cheap endorsement”. A concerned reader of The Straits Times had also questioned if Yeo’s had sought the authorities’ approval for the use of Mr Lee’s image for the packaging.
In response to ST’s queries, the Ministry of Culture, Community and Youth confirmed on Thursday that Yeo’s had consulted it on its commemorative initiative to ensure that it was in line with guidelines on the use of Mr Lee’s name and image., adding that it is the responsibility of users to ensure that their use of Mr Lee’s image is in line with intellectual property laws.
In response to ST’s queries, Yeo’s chief executive Ong Yuh Hwang said last Saturday that the company had consulted MCCY to ensure that its “latest initiative to commemorate the centenary year of Mr Lee Kuan Yew’s birth” was in line with the published guidelines on the use of his name and image.
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