Valentino’s Pierpaolo Piccioli Talks Couture, Campaigns, and What’s Next: “The System Will Change for Sure”

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Valentino’s Pierpaolo Piccioli Talks Couture, Campaigns, and What’s Next: “The System Will Change for Sure”
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'It’s difficult to deliver hope, positivity, and good energy, but we need that light.' For VoguePostcardsfromHome, maisonvalentino's Pierpaolo Piccioli shares his experience of lockdown outside of Rome with Vogue’s Hamish Bowles.

I’m at home by the seaside, and I live all day long outside in my garden. I look very much like Mr. Valentino—so tanned! From here, I video call all day long, I sketch—it has been a long time since I was able to draw, and now I can paint and whatever. I make a lot of ideas, and then I share them with my teams—ready-to-wear, accessories, couture, men’s, all the collections. It’s a different way of working, but actually I’m working a lot.

The system will change for sure. I think you’re going to buy what is really desirable, and not something that is just for the moment. Something that is very “fashion,” but also long-lasting. In this moment, I think that we don’t need things, we just need people. We need embraces, we need emotions. From fashion, you’re maybe going to need something that really touches you enormously—more emotional, more ‘dreaming’ pieces, a reaction to this moment.

There’s going to be a need for everyone to work in a way that is more respectful for people, for the environment: producing less, and more focused. On my side, I feel that I was already on that, producing couture in Piazza di Spagna is very much that.

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