Dr. Scholl’s continues its string of buzzy collaborations, and this time, it’s a family affair.
“We are honored to collaborate with Dr. Scholl’s, a true American heritage brand,” said the Veronicas in a statement. “We share a love and appreciation of the clog, so we knew it would be an incredible mash-up — the classic Dr. Scholl’s wooden clog with a VB twist.”
The collection includes a classic flat silhouette and a block-heel version, offered in core Veronica Beard earth tones, signature ready-to-wear prints and clog metal rivets. Retail prices range from $250 to $395, and the line is available now at select Neiman Marcus stores and Neimanmarcus.com, as well as at Drschollsshoes.com and the Veronica Beard website and stores.
To create the line, the two brands utilized environmentally preferred materials. For instance, the artisanal wood clog bottom is made from natural beechwood, and the uppers are made either with certified organic canvas or suede leather that was responsibly sourced through Leather Working Group-rated tanneries.
“The Original Sandal is a timeless icon, and the Veronica Beard aesthetic makes it feel new all over again,” said Katie Moore, senior design director at Dr. Scholl’s. “These looks are about defining your style with a sense of whimsy and confidence. They perfectly capture the spirit that made our sandal a fashion classic from day one.”
In recent years, Dr. Scholl’s has kept customers guessing with unexpected collaborations, including past partnerships with Athleta, Kate Spade, Anthropologie, DJ Honey Dijon and Ganni. Most recently, in March, it unveiled another eco-conscious collection with Re/Done that found new uses for upcycled denim.
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