The former Artists First and WME agent will represent Eugene Levy, Martin Lawrence, Wiz Khalifa and Kevin Smith as global retailers increasingly center Hollywood stars in marketing campaigns.
Having joined Artists First in 2020 as brand manager, Adams built a new branding division, having brought over clients like Lena Waithe, Dan Levy, Cynthia Erivo and Kevin Smith. “Brittany was a valued member of our organization and we at Artists First wish nothing but success in her new endeavor,” the Artists First partners said in their own statement.
Earlier, Adams worked for WME, where she was an agent in the commercial department for eight years. With a focus on comedy and music clients with celebrity name recognition, her talent roster included Amy Schumer, Lizzo, The Weeknd, Catherine Reitman, Nicole Byer, Jimmy O. Yang, Roy Wood Jr., Jermaine Fowler, Wiz Khalifa, Macklemore, Roddy Ricch, Nas and Hasan Minhaj.
Adams will serve as CEO of Los Angeles-based Hunter Brand Management as Hollywood stars increasingly lend their faces to beauty and fashion campaigns or launch money-making brands of their own across beauty, food, clothing and spirits categories, among others. Adams will look to build endorsement businesses as she combines brands and global retailers with her celebrity clients. “Our core goal is driven by the disruption and reshaping of culture and to tell new stories that more authentically represent our clients and the world,” the company says in a statement.
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