The Viacom and CBS reunion likely marks the first step into a new frontier| Analysis by CNN's blowryontv
Los Angeles When mogul Sumner Redstone impulsively split Viacom and CBS into two companies 13 years ago, the rationale was that it would unlock value in each -- creating"Via-Grow," a robust cable-based entity, and"Via-Slow," with CBS as the steady tortoise to its corporate sibling's hare.
It never made much sense. But now as Redstone's daughter, Shari, recombines the two -- seeking what amounts to"Via-Scale" -- to weather the streaming wars to come, this trip back to the altar appears to be a little too late to achieve the desired ends.
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