The TV feature, written by Matthew Barry and starring 'Game of Thrones' alum Iwan Rheon, is inspired by the true story of how one of the first trials for the now famous little blue pill took place in Wales in 1994.
Years before the little blue pill changed the lives for millions across the globe, a group of ordinary middle-aged Welsh men underwent the extraordinary, taking part in one of the first clinical trials for an unknown drug which later became Viagra.
The plot follows Meurig Jenkins , Colin White , Tommy Cadogan , Peetham ‘Pete’ Shah and Eddie O’Connor , who all have one thing in common: impotency. It’s affecting them in every aspect of their lives, as they are drowning in shame and silence. Left feeling as failures as men, questioning their manhood, and having attempted their own fixes to no avail, the group is presented with a lifeline: a place on a trial for an unknown drug thought to cure impotence led by the ambitious Dr.
“Who knew that one of the first Viagra trials in the world took place in 1994… in Swansea!,” said Barry. “I’m beyond delighted to be working with Nicola, Russell, and the entire team to bring this extraordinary tale to the screen. People hear the word impotence, and they wait for the punchline. But this story is about so much more. And with an incredible Welsh cast, led by Iwan Rheon and Alexandra Roach, I can’t wait to bring it to the screen.
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