Viaplay, A Streaming Specialist In “Nordic Noir,” Launches In U.S.

Nordic programmer Viaplay has launched a streaming service in the U.S., delivering subscribers thousands of hours of programming for $5.99 a month. So-called “Nordic noir” series like T…

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Viaplay had previously had a U.S. presence via Comcast’s Xfinity broadband and TV outlets, but the new service is its first direct-to-consumer offering here. Subtitles will be provided for the series, films and documentaries on the platform, and new subscribers will be eligible for a 7-day free trial. The offering, which is available across an array of digital platforms and connected-TV providers, will expand to Canada on March 7.

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