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- Video streaming services saw a drop in downloads and active users during April, a research note by Bank of America showed on Monday, citing data from Sensor Tower, likely pressured by heated competition in the segment and an uncertain economic outlook.
Across all video streaming services, including Netflix, Paramount and Walt Disney, downloads and monthly active users declined 4% in aggregate, according to the note.The streaming companies are seeing a slowdown in growth across their categories, with some analysts pointing to several markets reaching maturity, especially in the U.S. and cooling in demand post the pandemic-driven boom.Netflix saw a decline of 6% in downloads and 8% in MAU, while Disney's downloads fell by 26% and MAU by 10%.
The weakness comes from streaming service providers pushing for ad-supported versions and password-sharing crackdowns to stay ahead in the streaming wars ignited by Netflix.
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