Anna has been a freelance writer for more than a decade. In that time, she's covered everything from electronics to esports, from marketing to magic. Her tech and entertainment reporting has appeared on Ars Technica, Mashable, Digital Trends, and more. She especially loves playing, making, and geeking out over video games.
Artificial intelligence is expected to have an impact on the upcoming US election in November. States have been trying to protect against misinformation by passing laws that require political advertisements to disclose when they have used generative AI. Twenty states now have rules on the books, and according to new, voters have a negative reaction to seeing those disclaimers.
The researchers tested two different disclaimers inspired by two different state requirements for AI disclosure in political ads. The text tied to Michigan's law reads:"This video has been manipulated by technical means and depicts speech or conduct that did not occur." The other disclaimer is based on Florida's law, and says:"This video was created in whole or in part with the use of generative artificial intelligence.
While these disclaimers can play a part in transparency about the presence of AI in an ad, they aren't a perfect failsafe. As many as 37 percent of the respondents said they didn't recall seeing any language about AI after viewing the ads.
Generative AI Political Ads Artificial Intelligence Study Participants Disclaimers Fictional Candidates Attack Ads
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