Aston Villa's new front-of-shirt sponsorship deal with an online betting firm is a 'cynical attempt' at financial gain and ignores concerns about gambling sponsorship in sports, the Aston Villa Supporters' Trust (AVST) said on Thursday.Villa have agreed to a partnership with Asia-based online betting firm
Aston Villa's new front-of-shirt sponsorship deal with an online betting firm is a"cynical attempt" at financial gain and ignores concerns about gambling sponsorship in sports, the Aston Villa Supporters' Trust said on Thursday.
Norwich City cancelled a sponsorship deal with BK8 in 2021 after three days following a backlash from supporters over its sexualised marketing material involving young women. "The BK8 agreement is a cynical last-minute attempt to scoop the financial gains ahead of the voluntary ban on front-of-shirt gambling sponsors.
BK8 will make a contribution to a local charity in Birmingham for every sale of Villa's third kit, the club said in a statement announcing the partnership.
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