Analysts think the FDA's moves could positively impact Juul, which currently represents eight out of every 10 e-cigarettes on the market.
by Altria, the maker of Marlboro cigarettes — currently represents eight out of every 10 e-cigarettes on the market.Instead of negatively impacting Juul, several analysts think the restrictions could give them a small boost. That's because the crackdown could make Juul competitors follow its lead in pulling its sweet varieties from retail stores.its flavored e-cigarette varieties — fruit, creme, and mango — from retail stores.
"We believe this is a near-term positive for Altria, with competitors forced to remove flavored products from outlets that Juul already voluntarily removed its products," analysts with investment bank Stifel wrote in a note circulated on Wednesday.In another Wednesday note, they wrote that companies like British American Tobacco and Imperial — who make the e-cigarettes Vype, Vuse, and Blu, respectively — still have fruity flavored products on the market.
"If anything, one could argue that these actions help level the playing field for Juul and allow for sales in comparable distribution channels," the Cowen analysts concluded.
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