Walmart's top ad sales exec tells Insider his plan to grab TV and social media budgets
Walmart has big ambitions to grow its digital ad sales while still focusing on its huge in-store reach.
Advertisers are slowly starting to pool their retail budgets with TV and social, creating those bigger budgets retailers can tap. Similar to other marketplaces like Amazon and Instacart, search advertising on Walmart.com is a basic part of every brand's advertising plan, he said. Walmart pitches more unique types of digital advertising, like new video formats, programmatic advertising, and the opportunity to use Walmart data to target and measure ads on content platforms like Roku and Pinterest. Walmart also sells in-store ads like sampling programs and promotions.
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