Using the word 'aggressive' in a job listing discourages almost half of potential female applicants from throwing their hats in the ring, a new study from LinkedIn reveals.
Using the word"aggressive" in a job listing discourages almost half of potential female applicants from throwing their hats in the ring, a new study from LinkedIn revealed.
Certain words in a job description will discourage women from even applying to jobs, the study found. As many as 44% of women were put off from applying for a job if the word"aggressive" was used. In contrast, only 33% of men would be discouraged.The analysis also touched on how men and women are likely to present themselves in job interviews.
"The words people and companies use to describe who they are and what they do have a direct impact on [employees] experience at work, and which companies they are attracted to," the report stated."Paying attention to and being deliberate about word choice during interviews, in talent branding materials and on social media can help employers attract, build and retain more gender-diverse teams, while creating a more inclusive environment for all employees.
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