It's happening in Singapore 💧
Children and elders enjoy a water fountain playground at the Gardens by the Bay in Singapore on April 2, 2019. — When people hear that their water is going to cost more, they start to use less of it.
“People do respond to the price change, and people also respond to the information of the price,” says Mingxuan Fan, a co-author of the report and a visiting assistant professor at the National University of Singapore Business School. “You can actually use pricing as part of your water conservation tool. It is effective, and it will be even more effective if you communicate it correctly.”
In 2017, Singapore announced a 30% increase in the price of water to reflect rising supply costs. Following that announcement, researchers found that the monthly water consumption of public households dropped by 5.8% relative to private apartments. But 3.7% of that decline — nearly two thirds of the total impact — came after the policy announcement but before any actual price change.
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