Gunnar Weidenfels said he predicts that other companies in the space will follow WBD's footsteps in how it approaches content.
“There was a lot of thinking of, you know, let’s do more more more, not necessarily ‘let’s do the exact right things, let’s do what works,” he added. “We have the the ability, the benefit, to be Monday morning quarterbacks here.”
Instead, he predicts that other companies in the space will follow WBD’s footsteps in how it approaches content. While he stopped short of predicting that content spend had peaked, he did say “we shaved off a lot of the excess last year, and I think that’s something that everyone else in the industry is going to go through.”
“We have every intention to continue spending, content is the lifeblood of this company,” he added. “It’s obviously a hit-driven business, you win some you lose some. But if you look at the creative lineup that David [Zaslav] has been able to assemble, this is this is a first flight lineup of creative talent.”
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