Warner Bros. Discovery says Max will have one of the 'lightest' amount of ads out of the streaming services
Image: Warner Bros. Discovery
As with HBO Max currently, Max will continue to offer one of the industry’s lightest ad loads and will bring together the best-performing ad formats from HBO Max and discovery+ into one elegant and seamless experience that benefits consumers and brands alike. The ad products will utilize learnings from both platforms to offer non-disruptive viewing while driving meaningful, full-funnel impact for advertisers.
“Max provides advertisers with innovative ad products and access to the most premium brands and content in the video industry, while also rewarding our customers with one of the lightest ad loads in streaming, an incredible win-win
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