2022 was the year we went back to vanilla.
" perfume—which is airy, and whipped-cream-like—against Ellis Brooklyn's"Vanilla Milk," which is creamier and sumptuous."The reinvention of gourmand is a very grown-up type of gourmand," he says."You take the same sugary vanilla syrups you'd put on pancakes and you change the texture."
Aside from a product's final name and label, its texture is reexamined with the ingredients themselves. For example, Givaudan is exploring vanilla's texture through upcycled rice, a more sustainable alternative to ethylvanillin extracted from Madagascar vanilla beans. Though subtle, ricehave a sweetness to it ."It has a texture that is not normally encapsulated into vanillin," says Guggenbuhl.
Experts agree that we're moving away from the hyper-literal, food-inspired perfumes and lotions we wore in the '90s and early 2000s. Today's sugary scents are more complex and counterbalanced withscents to make them more grown up."The familiar, accessible vanilla is all of a sudden turning into a prestige, luxury experience," says Pagel.
Tl;Dr—Vanilla is, well, vanilla. It's treacly, it's one-note. A good vanilla fragrance plays with interesting arrangements and pushes the scent to new places, preferably to one of the combinations below.To give vanilla some depth and break it out of its overbearingly sweet cake mold, fragrance experts are blending it with flowery accords, like rose and peony.
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