We Finally Know Why People Saw “The Dress” Differently

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We Finally Know Why People Saw “The Dress” Differently
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We finally know why people saw thedress differently.

, who took surveys on what they saw when they saw the dress and also compiled other information about how they generally perceived the photo and the world.most people saw it as white and gold, at least at first

. My research showed that if you assumed the dress was in a shadow, you were much more likely to see it as white and gold. Why? Because shadows overrepresent blue light. Mentally subtracting short-wavelength light from an image will make it look yellow-ish. Natural light has a similar effect—people who thought it was illuminated by natural light were also more likely to see it as white and gold.

And this is exactly what I found—the effect is subtle but statistically reliable and dose-dependent; in other words the more someone self-identified as a lark, the more likely he or she was to see the dress image as white and gold. Moreover—and to tie everything up with a bow— owls were more likely to assume that the lighting was artificial, not natural.

As a matter of fact, I can legitimately be accused of being a fairly extreme owl, yet I initially saw “the dress” strongly as white and gold. However, I did assume it to be in a shadow, so that assumption seemed to override the other. Moreover, viewing histories can change. Admittedly, I looked more at images of dresses in the days following “the dress” than in my entire life before that combined.

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