'It's always a play with authenticity and relatability when it comes to the internet because I think we're so longing for it in ourselves...' MollySoda
leaf, the just-right scent of a bougie candle, a freshly pressed eyeshadow palette — all are aesthetic currency for a specific type of contemporary success, one that reads as #influencer or #spon, reflected in the shiny digital surfaces of Instagram and YouTube. If climbing the rungs of influencer culture is a new kind of American dream, that ascent has shifted the internet into a bankable arena for flaunting status — not just selling products, but also personality.
A lot of the work that I make is about performance and the idea of being looked at, or the idea of a false sense of closeness that we feel online. Whether we feel really close to someone because we watch their YouTube and they do certain things to let you in — someone appearing relatable, but at the same time having things that maybe you desire. That's something that's always existed online, but it's become more ramped up, especially as brands have permeated the internet.
With influencers, perception is reality. It doesn't have to be legitimate, it's just what people think that you're doing. The video itself, I got very into another weird tier of YouTube: dumpster diving videos, which I wasn't even aware was a thing. A lot of them will be,"Dumpster Diving at Bath & Body Works" or T.J. Maxx or Ulta. I got really into the Ulta ones. Apparently Ulta employees — and probably employees at other stores — are told to do this thing called a"soup." They make a mess of this makeup to deter people from taking it from the trash.
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