The CEO of Baltimore-based Atlas Restaurant Group on operating his 15-restaurant group in a new reality
Atlas Restaurant Group is one of the largest restaurant groups in Baltimore. Since opening its first restaurant in 2012, the company has grown to include a dozen throughout the city, ranging from properties in the Four Seasons to neighborhood pizzerias, and it employs more than 1,000 people in Baltimore, Texas, and Florida. Atlas is prolific, and it’s also high grossing. The group was on pace to earn as much as $85 million in revenue in 2020 and projected surpassing $100 million in 2021.
Atlas’s projected 2020 earnings are unlikely, if not impossible, for an independent restaurant to achieve, and yet they’re by no means on par with those of a chain restaurant corporation that employs tens of thousands.
I think our size makes us more vulnerable in some ways and it helps us in other ways. It makes us more vulnerable because we have a lot more payroll to carry. The. I actually have in my insurance policy a viral outbreak clause and they’re fighting with me saying that it doesn’t include pandemics and only includes a viral outbreak, like salmonella. It doesn’t say anything about precluding pandemics. But the insurance company has basically said, “Go ahead and sue us.
I think the one advantage that a mom-and-pop shop has is that if you’re running a small restaurant and you’re running it with your business partner or your family members, you are the labor — and you don’t have necessarily the GM, executive chef, sous chef infrastructure where you have these people on salary in many different properties. If you’re fortunate enough to own your own building, that’s probably the best scenario because you don’t have to rent.
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