We compared the shopping experience at Victoria’s Secret and Aerie and spotted 4 key differences
We visited Victoria's Secret and Aerie to see how the shopping experience compared.
Victoria's Secret is the longtime leader of the underwear market in the United States, but it is increasingly coming under pressure as new brands enter the market and chip away at its marketThis includes American Eagle's Aerie, which, since 2014, has doubled down on body-positive marketing in an effort to appeal to a new generation of shoppers.
We visited Victoria's Secret and Aerie to see how the shopping experience compared at these stores. Here's what we found:
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