From The Archives: Wendy's To Phase Out Unpopular Hamburger Sandwich
DUBLIN, OH—Representatives for the restaurant chain Wendy's announced Tuesday that due to the item's continually dismal performance, the company would be discontinuing the widely disliked hamburger sandwich.
While the company has experimented with variations on the hamburger sandwich over the years, Wendy's representatives said such efforts have all been met with quizzical reactions—and sometimes even outright revulsion—from customers."Honestly, we tried everything," Wendy's research and development head Charles Cullen said. "We tried including free packets of our tomato catsup sauce, but people said the sauce was too sweet.
The side item will reportedly be replaced by the restaurant's beloved fresh celery sticks in all combo-meal deals.Though Wendy's has sunk nearly $150 million dollars into the hamburger sandwich project since 1969, Smith maintained that Wendy's would remain financially solvent.
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