Wet weather dampens New Year's Eve profits for businesses at Grand Park celebration

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Wet weather dampens New Year's Eve profits for businesses at Grand Park celebration
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A rainy storm system swept through the area on Saturday, drastically cutting the amount of people attending the event — which was expected to receive around 40,000 people.

An uncharacteristically rainy New Year's Eve dampened prospects for dozens of businesses and vendors set up at the annual Grand Park countdown on Saturday, drastically reducing the amount of people who showed up for the festivities.

However, a constant downpour of rain limited those who turned up to the hundreds, in turn, costing those vendors who stocked up and prepared for the masses. On top of the precipitation, event planners did not allow attendees to bring umbrellas, and there were limited areas with overhead cover, as they were hoping that all eyes would be on the stage and 3D light show displayed on L.A. City Hall.

As rain continued to fall throughout the evening, the weather worsened, with winds picking up and icy temperatures setting in. The big question after the evening's celebration is what the cost was for the vendors who battled through the elements, as organizers maintained that the show would go on rain or shine.

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