What are the 2024 colors of the year and why it matters

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What are the 2024 colors of the year and why it matters
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You may have noticed that pink had a big moment this year. Experts explain what’s going on during a cultural explosion of color.

From the brilliant white sands of Gulf Islands National Seashore to the purple sands of Pfeiffer Beach, sand coloration is just one more example of the pageantry our country offers. Companies are beginning to unveil their 2024 colors of the year, prompting lust for rediscovered tones and swooning over underrated shades.

While Pantone is the big player in the color-of-the year selection, they won’t release their selection until December. But many paint and interior design companies have begun releasing their colors of the year to the public already. Before getting into it, though, there is something that should be noted regarding the trickle-down effect that these annual color announcements have, not only on consumer trends, but also on the overall cultural zeitgeist.

The condo, located in Ann Arbor, spans over 1,200 square feet and is adorned with pink accents throughout the property. It's described on the property listing as a "Barbie Dream Condo." Since then, the cachet of pink has ebbed and flowed; as pink dyes became more accessible to the working class, the color lost its association with wealth and prestige.

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