what does it mean to be a queer ranchero?

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what does it mean to be a queer ranchero?
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We're OBSESSED with Fabian Guerrero's photographs of LGBTQ men in traditional Mexican attire:

In Mexican culture, like many others, masculinity is expressed and defined by particular behaviours, mannerisms and roles in society. These characteristics are considered to set straight men apart from those of women and homosexuals. Nowhere is this more apparent than in the presentation of the Mexican ‘ranchero’.

Traditionally a symbol of hyper-masculinity, the ranchero is the rancher, the cowboy, the Mexican Marlboro man. Known for his pointed boots and cowboy hats, the ranchero has served as a way for Mexican men to assert their manhood through character and style. Now, in the latest work by LA-based photographer,he’s become a conduit through which to explore more subversive topics of gender and masculinity -- forming the basis of his latest photography series, ‘Brown Queer Rancheros’.

A first-generation Mexican-American and member of the LGBTQ community, Fabian photographs queer men from Los Angeles in traditional ranchero dress. Reconciling the gender and cultural clashes he experienced growing up, he portrays his subjects in strong, confident, macho poses that contradict gay stereotypes.

Rancheros are traditionally known as very old-school, heterosexual Mexican men. What led you to photograph self-identified queer subjects in this style? Part of growing up in this environment is that you get told that if you’re gay then you’re viewed one way. People think that just because you’re gay you have to look like a girl, act like a girl, talk like a girl. And I’m like, no, I can still dress like this and be gay, and why not? This is my way of saying, I’m gonna make this queer, I’m gonna make this me because I, myself, am a brown, queer body.

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