What Is The CW’s Brand? Because It’s Not Homegrown Originals Anymore

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What Is The CW’s Brand? Because It’s Not Homegrown Originals Anymore
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New owners Nexstar have gutted the network’s roster that former CEO Mark Pedowitz built in favor of low-cost imports and unscripted shows — and a rejected cable drama.

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, they will have turned the clock back 25 years and truly turned it into the Used Parts Network,” one industry stalwart tellsNexstar president Dennis Miller and entertainment president Brad Schwartz are set to outline The CW’s first Nexstar-controlled schedule and strategy on Thursday with a breakfast in New York for press, though it’s unclear if the network is formally pitching media buyers.

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