Read on for why Barbie is coming to VOD soon.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Greta Gerwig's Barbie is undoubtedly one of the biggest box office triumphs of 2023 — as of the writing of this article, it has made over $1.1 billion from its theatrical run. However, despite the film's continued success at movie theaters, Warner Bros. Pictures announced that it would release on Video on Demand on September 5, less than two months after its premiere on July 21, 2023.
Theatrical Release Windows Have Shortened - And Box Office Hits Are No Exception For starters, all films with theatrical releases nowadays do not stay in theaters for long due to the coronavirus pandemic and the overall decline of people seeing films at the cinema. Unfortunately, the same goes for all movies, despite how well they might perform at the box office. For example, The Super Mario Bros. Movie, the current highest-grossing film of 2023 with $1.
Releasing Barbie On VOD So Soon Means Capitalizing On Its Hype Although it might seem like Warner Bros. Pictures' decision to release Barbie on VOD is rash and could limit how much money it makes, the opposite might be true. By setting the movie's digital release date to September 5, six weeks after its theatrical premiere, the film production and distribution company is seemingly trying to capitalize on its hype while it still has it.
Why Barbie's Quick VOD Release Has Faced A Backlash Following the news regarding Barbie's digital release date, some fans took to the internet to complain about the movie's quick turnaround. They believe that Warner Bros. Pictures is cutting its exclusive theatrical run too short, especially since the film is still doing so well at cinemas.
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