Did Nike’s “Just do it” slogan really come from a convict facing a firing squad? Was Adidas’ founder really in the Hitler Youth? We break it all down.
, although Jordan’s preference was for Adidas, Nike was Falk’s go-to company, with most of his basketball clients wearing the brand, and he wanted Jordan to sign with them. Falk also said that his primary contact at the company was marketing manager Strasser, not Vaccaro.Advertisement
In Falk’s recollection, it was also he, not Vaccaro, who approached Jordan’s parents to urge them to make sure the player came to Nike’s headquarters in Oregon for a presentation about the new shoe.Photo illustration by Slate. Photos by Ethan Miller/Getty Images and Amazon Prime Studios.The film’s central driving force is Vaccaro’s belief in Jordan, which becomes the impetus behind the deal.
, telling ESPN, “A lot of people want to take credit for signing Michael Jordan, most obviously Sonny Vaccaro … Sonny helped, but he wasn’t the MVP in that process.” Instead, Knight said, the real MVPs were Strasser and shoe designer Moore.
Mr. Knight has it half right. [Strasser] was an MVP in the deal. He was the one who decided that Nike needed a basketball icon. … Sonny was the second MVP in the deal. He picked Jordan out of all those kids that played basketball in college. … It was Sonny who first spoke with Michael. … In the first meeting between Nike and Michael and his family, it was Sonny and Rob who won Michael and his family over. … I can honestly say without Sonny there would not be an Air Jordan.
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