An exercise that involved re-thinking everyday objects like a grocery cart and potted plant led to real-world changes to one startup's product line
Thinking on your feet. Keeping an audience engaged. Forging employees into a team.
They’re all crucial skills for entrepreneurs. And that is why many founders are turning to improv comedy for help running their business. They believe that the core ideas of improv comedy—riffing spontaneously on novel situations and interactions with other performers—can help spark creativity, collaboration and trust among startup employees.
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