The NoMad helped usher in an age where serious diners aren’t ashamed to eat in the hotel restaurants of their own cities, says restaurant editor hillarydixler
For Make It Nice, this shift represents a dramatically downsized portfolio. For the NoMad brand, iconic among travelers who prioritize food while touristing, it represents a potential chance to make a fresh case for itself at the beginning of a new decade — and in the midst of a changing hotel restaurant landscape.The NoMad opened in New York in 2012 — one block south of the Ace Hotel and its lauded restaurant the Breslin — at the forefront of a new era of Good Hotel Restaurants.
Today, there’s nothing particularly unusual about hearing a buzzy restaurant group or prominent chef is heading to a hotel for their next project. But in the early 20-teens, a strong restaurant brandto take itself into the world of tourists and room service was still relatively new.
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