Juul reached “decacorn status” quicker than any company in Silicon Valley history—it also turned some 6 million American youths into smokers. But could it also be the Biden administration's solution to a public health problem?
It is easy to forget now, given the speed with which we grew accustomed to the sight of our fellow citizens noisily dragging on devices that wouldn’t have been out of place on the set ofbut it was only in 2015 that Juul cracked the code on the unembarrassing electronic cigarette. Juul’s sleek, USB-like design swiped away memories of earlier vapes, which were often clumsy metal representations of the real thing.
Juul once had 75 percent of the vaping market share in the U.S. and was down to 42 percent last year, but the FDA-approved e-cigarette, R.J. Reynolds’s Vuse Solo Power Unit, is far less popular. The agency, it would appear, would never give Juul the satisfaction of being the first vape in America to attain authorization to market—it would rather let Juul twist a bit longer in the wind.
But there was one large, potentially humanity-destroying problem: In order to make Juul as appealing to smokers as possible, and by that I mean delivering a nice buzz and head rush, Juul upped the percentage of nicotine in each vape over the potency of e-cigarettes authorized for sale in Europe, not a continent known for its lack of devotion to smoking. This head-buzzy Juul was pleasurable but also insanely addictive.
Juul violated a sacrosanct principle—do not market vices to American kids, or at least don’t be so obvious about it. Around 2018, when some Americans started acquiring lung diseases from vaping, journalists and politicians pointed the finger at Juul, even though the people who fell sick were actually smoking marijuana that had been laced with a chemical that black market purveyors use as a thickening agent.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Nurse Carefully Weighs Whether She Better Off Getting Vaccine Or Losing Job And DyingUTICA, NY—Blasting state officials for putting her into such an “impossible position,” local nurse Sophia Wood confirmed Wednesday that she was carefully weighing whether she was better off getting the vaccine or losing her job and dying. “On the plus side, if get vaccinated, I could get to continue to live my life…
Read more »
MATIC, SHIBA and Other Altcoins Bleed as Bitcoin Retraces by 2.5%ICYMI: Polygon's $MATIC is reversing after reaching its new ATH of $2.90 MATIC $BTC $SHIB
Read more »
Road test yearbook 2021: January to March | Autocar2021 was certainly a varied year for us, and the motoring world as a whole. Here's what we got up to in the first three months of the year
Read more »
$4 gas could be here by Memorial Day, GasBuddy predictsPain at the pump will get worse before it gets better. That's according to a new GasBuddy forecast that predicts the national average will rise to $3.41 a gallon in 2022, up from $3.02 a gallon this year
Read more »