Dr. Diana Moss, president of AntitrustInst, on how breaking up Live Nation and Ticketmaster could solve problems in ticketing, what could happen next in this saga, and what fired-up Swifties can do about it
massively dwarfs supply of tickets. Even so, Moss claims other issues, from problems with the online platform to dynamic pricing to high ticket fees, can be solved by turning an eye toward the Live Nation-Ticketmaster merger — while laughing at Live Nation’s defense of its status. And the outcomes of a breakup, too, could be bigger than the two companies.
You could craft a similar story for how Live Nation-Ticketmaster has excluded rivals in the secondary ticketing markets. Over the years, as Ticketmaster has moved into the secondary ticketing market, we now have a whole host of concerns about how Ticketmaster squelches competition in resale. It’s really a two-pronged concern.The political attention, the enforcement attention is all good. It’s good for competition, it’s good for consumers, and it’s good for the artists.
The Ticketmaster platform is Ticketmaster attempting to maintain its market power. Think about the resale market, all the price spikes and the $42,000 tickets that went up. This is what Ticketmaster does, vis-a-vis the resale market: drive consumers always back to Ticketmaster. They engage in certain practices like holdbacks, [where] they will only release small blocks of tickets when concerts first go up.
Taylor Swift says she’s mad at the situation, but seems to be tiptoeing around criticism. I’ve heard people wondering if there are non-disparagement agreements where an artist can’t quite fully speak out about Ticketmaster. I know it’s not as simple as “Don’t work with Ticketmaster,” because there are issues like, if you want to play an NFL stadium, then you have to use Ticketmaster because of that partnership.
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