From windowing strategies to holiday airings, both “Yellowstone” and the NFL can teach TV some game-changing lessons
, there remain a few bright spots highlighting how TV can still be a force in the modern landscape.
There were 52.1 million TV subscribers in Q3 2022 across the services that report consistently each quarter. That’s a fall of 8.6 million subscribers from Q1 2016, making the ability of “Yellowstone” to grow an audience even more impressive. Peacock, home to prior seasons of “Yellowstone” online, does not get season rights until several months after the season finale airs. It seems like common sense to say this but making a show only available on TV sees people watching TV for it. Given how the vast bulk of the TV world thought making next-day rights to shows available on streaming services for a fraction of the cost of a TV subscription wouldn’t devalue TV, perhaps it isn’t common sense after all.
In the United States, it is a very different story. Holiday specials for shows air from mid-November onward, with nothing original on TV on the actual holidays. The theory is that audiences won’t watch . Enter the NFL.
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