WhatsApp’s Yellow Pages-style business directory comes to five countries
WhatsApp is officially launching a new business directory feature across Brazil, the UK, Indonesia, Mexico, and Colombia. Meta says users will either be able to browse by business category or else search directly to find companies that are contactable on the service. Those signed up for WhatsApp’s Business Platform across all five countries will appear in the directory, while in Brazil, the directory will also be open to small businesses.
. The feature is only available on Android in Brazil but is available across both Android and iOS in other countries. “While millions of businesses in Brazil use [WhatsApp] for chat, we haven’t made it easy to discover businesses or buy from them, so people end up having to use work-arounds,” Meta CEO Mark Zuckerberg said in a statement. “The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat.”
“The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat.” The launch of the feature comes as WhatsApp is increasingly pitching itself as a service for people to use to message businesses in addition to friends and family.
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