Brompton of London wants to supply NHS staff with its iconic folding bikes and launched a £100,000 crowdfunder on April 2 to build 1,000 machines, all to be painted in NHS colors.
Butler-Adams was speaking to me via cellphone from the Brompton factory in Greenford, West London.
Even if the company raises the required funds to make the bikes, it would still lose money, adds Butler-Adams. He adds: “We are digging deep, and we are going to invest in those bikes. We’re going to make no profit; in fact, we’re going to make a loss because we’re going to be piling all in, but we need a bit of help [from the public] if we’re going to get these bikes out—we need people to contribute, it doesn’t matter how small.”Brompton has been impacted by the COVID-19 crisis. Butler-Adams says he has looked at the soft loans on offer from the U.K. government, but won’t be applying.
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