From getting past a ‘No Soliciting’ sign to sweet-talking your way inside the house, here are tactics roofers use when they knock on your door.
Dallas Morning News Watchdog Dave Lieber learns from a popular “roof strategist’ how roofers operate in door-to-door sales. The more you know their little tricks, the safer you are.He is one of America’s top roofing sales coaches. Through his YouTube channel , he teaches other roofers how to, well, annoy us and get away with it.When I talked to him, he told me he believes Texas roofing, in general, “is sadly a very corrupt, predatory industry in a highly unregulated state.
Bensman, in another video, amends his 7-second rule and boils it down to one second, which he calls “the most important second at the door.”Along with the smile comes what he calls “the eyebrow flash” where you lift your eyebrows as high as they’ll go. At the same time, your body faces the side, not directly at the owner.“It puts people at ease,” he says.
“It puts the customer at ease,” he explains. “You walk side by side. They invite you into the house. The power dynamic changes. It’s a subtle but incredibly powerful shift. And it’s essentially a way to get invited to the kitchen table without them realizing that you asked.”He sympathizes with the homeowner. “They have every right to be upset. They had a sign that says, ‘Don’t do this.’ And you saw it and ignored it.
For a long time, roofers competed against one another by promising the homeowner that they wouldn’t have to pay the $10,000 because it would be covered by insurance and add-ons.
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