Why Barbie is a feminist.
editor, Ruth Handler's contemporary , was another controversial female pioneer who pursued passion and power, taking pride in her slim figure, fashion and profession, presenting an early incarnation of Lipstick Feminism."A job can be your love, happy pill, your means of finding out who you are and what you can do, your playpen, your family," Brown wrote.
Watching little Barbara and her girlfriends play with grown up paper doll cutouts, Ruth didn't want to make another Betsy Wetsy, Tiny Tears, or Chatty Cathy baby to indoctrinate girls into being good mommies. She was convinced that doll play could be about a girl’s fantasies of being grown up. As a Freudian shrinkaholic, I was intrigued that Ruth consulted Ernest Dichter, a Viennese psychologist who analyzed motivations to buy products, like the convertible car's sexual cachet.
Then they tried to make a disabled Barbie in a wheelchair, but the wheelchair wouldn’t fit into the Dream House or the House’s elevator. There’s also the controversy of the talking Barbie. When you would pull a string, she would say things like “Math is really hard,” or “I can’t wait to plan my wedding.” So these people, who called themselves the BLO — the Barbie Liberation Organization — stole hundreds of dollars of Barbies off the shelves and switched the voice boxes with G.I. Joe’s voice box.
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