'Why Chatbots Are The Future Of Customer Retention?' by arjunageer9 customerrentention conversationalai
Increasing choices and innumerable options have made customers demanding and picky. They expect the businesses to anticipate and fulfill their needs, failing which, they quickly hop from one brand to another without remorse. As a result, customer retention has become a genuinely challenging task for entrepreneurs. In the midst of all this, AI-assisted Chatbots are the real game changers.
The quick response time makes the customers feel valued. In turn, their happiness quotient increases, due to which they are most likely to place their trust in the brand.Customer service agents are not always available. They usually have fixed working days with limited working hours. But this does not mean the customers will only contact the customer service agents at those times.
When it comes to customer queries, it follows the 80/20 rule. It means 80% of queries are regular in nature which the chatbot can answer with ease. Nonetheless, 20% of queries are quite typical in nature, requiring a human touch. During such instances, the chatbot asks the customer for their contact details so that the customer service agent can contact them with a full and final resolution.
Personalized experiences delivered by chatbots are unsurpassable. For this reason, they are key players in customer retention. Businesses are delivering more relevant offers on their landing pages with bot-assisted personalization, and 80% of consumers desire a personalized experience. Furthermore, you can use them to welcome returning customers and assist them in purchasing decisions. Bots can also direct the audience to appropriate product pages based on their responses.
Today’s chatbots from conversational AI platforms are so enhanced that based on the simple browsing history of the visitor, they can recommend products, blogs, and other snippets of news that are most likely to interest them. Such small proactive ways of making the customer feel like a king/Queen is why chatbots are the future of customer retention.
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