14 pickleball courts are opening in New York City's Central Park on Friday.
When the company opened its first courts last fall in NYC's Hudson Yards, "we sold out the entire month of October within two hours of that signup going public," Desai says.concept to urban pickleball, with plans to open upscale courts in cities across the Northeast — including Chicago, Boston, Philadelphia, Toronto and Washington, D.C. — where players can get lessons, hold parties, and nosh on tacos and margaritas.
, opening this spring, will be a swanky indoor pickleball club in Long Island City, Queens, with a pro shop, restaurant and climate-controlled courts."We think that social nature of pickleball is really a special sauce, and we want to create opportunities to bring together that kind of community and joy that we feel around pickleball," Desai tells Axios.
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