And why microtrends are 'leaving a graveyard of garments behind in the dust.' Coachella
, brands like H&M and Asos “plan for months” in anticipation of the spike in shoppers they’ll receive during festival season. It’s commonplace for entirely new wardrobes to be purchased by festival-goers, worn once and tossed away.
Festival fashion feeds into the mentality that condemns “outfit repeating,” and therefore limits the possibilities of one’s personal style. “This creates a sense of constant pressure to always buy new items, often not because the new clothes excite us, but simply because we don’t want to be seen wearing the same outfit,” says Morales. It’s this mindset that keeps us staring at a closet full of clothes and thinking we have nothing to wear.
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